| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| importance of rational choice theory | 0.33 | 0.6 | 4321 | 66 | 36 |
| importance | 0.99 | 0.8 | 5559 | 9 | 10 |
| of | 1.83 | 0.8 | 7714 | 81 | 2 |
| rational | 0.22 | 0.9 | 7289 | 79 | 8 |
| choice | 0.82 | 0.4 | 7523 | 5 | 6 |
| theory | 0.45 | 0.9 | 2954 | 27 | 6 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| importance of rational choice theory | 1.07 | 0.4 | 8564 | 85 |
