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Green Guides | Federal Trade Commission
https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
WEBMay 4, 2022 · The Federal Trade Commission’s Green Guides are designed to help marketers avoid making environmental claims that mislead consumers. The Green Guides were first issued in 1992 and were revised in 1996, 1998, and 2012. The guidance they provide includes: 1) general principles that apply to all environmental marketing claims; …
DA: 6 PA: 37 MOZ Rank: 77
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Environmental Claims: Summary of the Green Guides
https://www.ftc.gov/business-guidance/resources/environmental-claims-summary-green-guides
WEBOct 2, 2012 · To view the complete Green Guides, information for business, and legal resources related to environmental marketing, go to business.ftc.gov.
DA: 70 PA: 52 MOZ Rank: 32
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Green Guides | Federal Trade Commission
https://www.ftc.gov/legal-library/browse/rules/green-guides
WEBThe Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental marketing claims; how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and.
DA: 53 PA: 24 MOZ Rank: 87
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Green Guides - Federal Trade Commission
https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green-guides/greenguides.pdf
WEB§ 260.1 Purpose, Scope, and Structure of the Guides. (a) These guides set forth the Federal Trade Commission’s current views about environmental claims. The guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act, 15 U.S.C. § 45. They do not confer
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FTC Seeks Public Comment on Potential Updates to its ‘Green Guides…
https://www.ftc.gov/news-events/news/press-releases/2022/12/ftc-seeks-public-comment-potential-updates-its-green-guides-use-environmental-marketing-claims
WEBDec 14, 2022 · The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. The Commission seeks to update the guides based on increasing consumer interest in buying environmentally friendly products.
DA: 92 PA: 38 MOZ Rank: 73
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Environmental Marketing | Federal Trade Commission
https://www.ftc.gov/business-guidance/advertising-marketing/environmental-marketing
WEBIf your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.
DA: 27 PA: 11 MOZ Rank: 37
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Green Guides | Federal Trade Commission
https://www.ftc.gov/media/71414
WEBGreen Guides. If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable scientific evidence. The FTC’s Green Guides explain how truth-in-advertising principles apply to green claims.
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Guides for the Use of Environmental Marketing Claims
https://www.federalregister.gov/documents/2022/12/20/2022-27558/guides-for-the-use-of-environmental-marketing-claims
WEBDec 20, 2022 · The “Green Guides,” as we call them, are administrative interpretations of the FTC Act as applied to environmental claims. They help companies avoid running afoul of the law's ban on deceptive advertising.
DA: 27 PA: 76 MOZ Rank: 91
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Next step in FTC’s Green Guides review: A closer look at …
https://www.ftc.gov/business-guidance/blog/2023/03/next-step-ftcs-green-guides-review-closer-look-recyclable-claims
WEBMar 1, 2023 · Those are some of the topics on the table at Talking Trash at the FTC: Recyclable Claims and the Green Guides, a half-day workshop scheduled for May 23, 2023. The FTC announced the workshop as part of the ongoing review of its Guides for the Use of Environmental Marketing Claims.
DA: 86 PA: 29 MOZ Rank: 64
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Eco-Friendly and Green Marketing Claims | Consumer Advice
https://consumer.ftc.gov/articles/eco-friendly-and-green-marketing-claims
WEBMay 19, 2021 · The law requires these “eco-friendly” or “green” claims to be truthful, and the FTC’s Green Guides tell businesses how to comply with the law when they make environmental claims. Here’s what you need to know when you shop about common green claims that appear on products and packages.
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